Integrity
Quality that can be explained, tested and sustained.
Aesthetics create desire. Evidence creates trust. Governance makes both last.
Co-design with real power
People with lived experience take part in defining the problem, design, training and testing. Their contribution is recognised, paid and can change the final decision.
Proportionate evidence
We distinguish accessibility, preference, wellbeing, functional support and clinical outcome. We only claim what the evidence allows.
Privacy and data
No emotion recognition. We collect the minimum needed, and people can review, take away or delete their profiles.
An honest pathway
Each stage only communicates what it delivers: a member is not certified; equipped is not prepared.
Dignity and desire
Contemporary, easy to read, age-appropriate. Neither clinical nor childish.
Mission governance
Partners, operators and certifiers sign up to the Charter, with technical review and accessible ways to complain.
Claims and language
Four levels of evidence.
We do not say: ‘rewires the brain’, ‘restores balance in minutes’, ‘significantly reduces meltdowns’.
| Wording | When it can be used |
|---|---|
| ‘Designed to…’ | Design intent. |
| ‘Users reported…’ | There is qualitative research. |
| ‘Associated with…’ | There is non-causal observation. |
| ‘Shown to reduce…’ | Only with suitable trials of the product itself. |
The NO HUMAN B Test
Six questions, applied to every decision.
- Does this decision increase the person’s options, or create a place where we expect ‘those people’ to stay?
- Does the main environment learn anything?
- Does the person keep control, including the choice to leave?
- Would it work without knowing the diagnosis?
- Would a teenager or an adult use this without feeling patronised?
- If we take the word ‘inclusion’ out of the presentation, is it still objectively inclusive?
If any answer fails, the problem is flagged before going further.
Reference framework
Specific standards and legal obligations are checked market by market.