Clubs, stadiums and venues
Sport and events
‘The same match. Different ways to feel it. All of them belong.’
Match day means noise, crowds, queues and emotion. Preparing the ground lets more fans and families choose to come back to the stadium.
Who uses the space
Fans
Of all ages, with different ways of experiencing the match.
Families
Who stay away today because they don’t know what to expect.
Staff and security
Those who welcome, guide and respond under pressure.
The pathway, applied to the sector
Four steps to being prepared.
After joining, which is everyone’s first step.
- Train. Short, large-scale training for staff, stewards, security and ticket offices. Find out more
- Equip. NURA Kit at information points, with no justification needed. Find out more
- Prepare. Information before the match, a sensory map of the ground and signage for quieter zones. Find out more
- Certify. Certification of the ground: a sign, for every family, that they are welcome there too. Find out more
What the organisation gains
Visibility
Public recognition as a member organisation and, later, as a certified place.
Measurable impact
Indicators of autonomy, participation and improvements carried into the shared space.
Speed
No building work: the programme works with the spaces that already exist.
Prepare your organisation.
Request a proposal for the full pathway.